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A Beginner's Checklist To Promoting An Online Business (part 2)
By Angela Wu, Sat Dec 10th
This week we continue with Part 2 of our 3-part series on how tomarket your online business. Part 1 is available athttp://onlinebusinessbasics.com/articles/checklist1.html . As much as we all love free stuff, an Internet business is stilla business and you can reasonably expect to invest in marketing.Fortunately, online marketing can be quite affordable -- even tobeginners on limited budgets. Here's a quick list of some of themore popular paid methods for small businesses. PART 2: Effective Fee-Based Online Marketing Methods
1. Search engines. Web surfers typically use the large searchengines such as Google, MSN, and AOL to find the informationthey want. If you can manage to get a good ranking for some ofyour top key phrases, you can get a steady stream of traffic.Expect to invest funds for review/submissions, and possibly evenfor hiring an optimization expert or for self-education. A greatsite to learn about search engine optimization is Search EngineWatch, http://searchenginewatch.com/ . 2. Major indexes. Yahoo [ http://yahoo.com/ ] and Open Directory[ http://www.dmoz.org/ ] are two of the best- known indexes.Both of them can significantly increase your link popularity,and provide you with additional traffic. At the time of writing,Yahoo charges an annual review fee for commercial websites.Submissions to Open Directory are currently still free. 3. Pay-per-click search engines. With these search engines, youliterally pay a certain amount of money for every click theysend your way. The more you bid, the higher you'll rank for yoursearch term and the more visible your link will be. The largestand most popular PPC SE is Overture, http://www.overture.com/. Alist of PPC SEs is available fromhttp://payperclicksearchengines.com/ . 4. Ezine advertising. Although this takes a fair bit of practiceand experimentation, ezine advertising is potentially one of thebest and most profitable ways to promote your business online.The editor has already done the hard work of putting together alist of opt-in, interested prospects; you just take advantage ofit. Search for complementary ezines at NetterWeb.com,http://www.netterweb.com/ or use the excellent LifestylesPublishing Directory of Ezines athttp://buildyourhomebiz.com/directory.html . 5. Direct email campaign from a reputable list broker. There arecompanies on the web that specialize in buildingpermission-based email lists, targeted to each subscriber's areaof interest. This is true 'opt-in', unlike the endless stream ofspam email that implores you to purchase '30 million addressesfor only $99!' True opt-in lists are not cheap by any means, butthey have the potential to yield great results. Check outhttp://www.postmasterdirect.com/
as an example. 6. Press releases. Your newsworthy press release could generateloads of free publicity for your business. Invest some of yourmarketing funds in educating yourself on how to generatepublicity; an excellent source of information is PaulHartunian's website at http://www.prprofits.com/ . 7. Advertise on a targeted website. Find complementary butnon-competing sites and check their rates for advertising.Banner ads are the most common type of advertising permitted;however, they're usually not very effective. Text ads orendorsements typically perform better. 8. Mini-sites. These small sites (typically around 3 or 4 pages)are focused on selling one product. There's usually no freecontent; just a sales letter, perhaps a FAQ and some contactinformation. Mini-sites are an excellent way to get yourprospect to do just one thing, whether that's order your productor sign up for your newsletter. The costs to create a mini-sitewould include domain name registration and hosting fees. 9. Experiment with some of the promotional services offeredonline. The only way to know for sure whether or not they'llwork for you is to try them (and track the results). Usediscretion -- be careful not to associate your business withpromotion services that are nothing but 'disguised' ways tospam! Before you shell out the cash for these types of services,ask around for first-hand experiences. 10. Hold a conference. A great credibility builder is to offer aweb or phone conference for your visitors. Use it to offerhelpful information -- for example, you could open theconference to questions from the audience -- and generateadditional interest in your product or service. Two sites thatoffer conference services are http://www.easyconference.com/ andhttp://www.bridgerentals.com/ . Don't be afraid to invest in marketing your online business.Effective 'free' promotion is always wonderful, but there aremany equally effective paid methods that can result in a greatreturn on your investment. Be sure to track the results for eachmethod you use; that way you'll be able to concentrate yourefforts on those methods that work best for *your* business. Stay tuned next time for a checklist on promoting your Internetbusiness in the 'real world'!
About the author:__________ ABOUT THE AUTHOR: Angela is the editor of Online BusinessBasics, a practical guide to building a business on a beginner'sbudget. It's a proven hit with beginners, for the down-to-earthstyle and loads of instantly useable tips! For details, visithttp://onlinebusinessbasics.com/article.html OR request a seriesof 10 free reports to get you started:mailto:businessbasics@workyourleads.com |
