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What To Do With $4 Billion - Googles Secret Plan Unveiled?
By Posted by, Sat Dec 10th
Google is planning on floating another $4 billion in shares. Thequestion then becomes, with reserves of over $2 billion, whatdoes the company want with the extra cash? This article providesmy own speculation and insight and it might surprise you.
Google. Currently trading at close to $300 per share. The company has an $83 billion market cap making it one of themost valuable companies in North America, almost double thevalue of Yahoo! And almost 4 times the value of General Motors.
With this kind of valuation, what could Google have up itssleeve? After all they are reported to have over $2 billion incash reserves alone. You'd think with that kind of cash on handthey could do almost whatever they wanted. So why add anadditional $4 billion to that pot? What could Google be after thats worth more than $6 billion?Well, I have some ideas. But before I go there, let's look at some of the things Googleis doing now. The company recently launched Google Talk - their own version ofan IM program. They've also been looking into other areas of communication aswell, such as hunting out dark fiber. That is, fiber opticcabling that is unused. They've also been active in the areas of social networking andpersonalization. And we all know about Gmail, Froogle and GoogleNews. These are just some of the areas Google has been movinginto. They are, as we in the industry call them, verticals. But that's not all that Google is interested in. While they makesense, I think Google is just scratching the surface of theirpotential. In order to understand what I'm talking about we must firstreview Google's mission statement: Google's mission is to organize the world's information and makeit universally accessible and useful. So, how does Google go about making all the world's informationaccessible and useful? Well it's a good start that they have ahyper active crawler that not only indexes pages, but alsoimages, audio and video files. In addition, Googlebot can indextext files, Microsoft documents such as Word and Exceldocuments, PDF's and more. I think they've pretty much covered the "organize" part of themission statement. Sure there are more file types and sourcesout there, but Google finds more and more of them every day. Let's skip to the last point - "useful". I'll save "accessible"till later. In order to make it useful, Google must present it in such a waythat the user is exposed to as much of it as possible, yet ithas to be relevant to the user. And they have been working onthis for quite some time. Now you may notice you not only see the usual paid and organicresults, but in some cases you see definitions, Froogle resultsand more. And more recently we are beginning to see other forms ofvertical results show up in the "regular" organic results. Theseare results where Google is suggesting other potential matchesto your query. All in all, I'd say Google has a pretty good handle onpresenting useful results. Sure it can get better, and I thinkit will. In fact Google MUST get better in order to stay aheadof the pack. So, I've covered the "organize" and "useful" now its time totalk about the "accessible" and this is where my speculationstarts. Remember at the beginning of this article I said I wondered whatGoogle needed $6 billion for? What I'm about to write here may surprise some, but not others. I think Google wants to move into
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Review: Can anybody tell me how can I upload and use Java application through data cable.
Review By: Rajib Date/Time: 13/12/2004 14:00
Review: if any1 can send me da link to download the software for this phone id be most grateful thank you
Review By: Geezer Date/Time: 22/11/2004 15:43
Review: hello,how r u all.i am a civil engineer today i go in markeet and see a cell phone named motorola A835,now i want to asked by u,that may i buy it or not plz help me .....
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Review By: SIma Bogdan Date/Time: 10/11/2004 12:23
the next generation of the web- the wireless web. And how they are going to do it is by buyinga struggling wireless provider. The wireless provider I'm thinking of is T-Mobile. Just let that sink in for a moment. T-Mobile is the company thatuses Catherine Zeta-Jones in their TV commercials. Why T-Mobile? Well, for one, the parent company, Deutsche Telekom is notsatisfied with how the company is doing in the US. They haveeven hinted that they may sell the company. Google recently signed a deal with T-Mobile to provide webservices for the company. Google also recently purchase acompany called Android, which makes wireless phone software andwho's founder also developed a device called Hiptop which issold by T-Mobile. Coincidence? I think not And a quick evaluation of Deutsche Telekom indicates that the USsubsidiary (T-Mobile) is indeed worth about $6 billion. It has been common knowledge the past few months that Google isinvesting heavily in wireless technologies. Android is just thelatest in a string of purchases centered on wireless and theemerging possibilities it holds. Even if Google doesn't buy T-Mobile, they will still be in aposition to offer a hybrid wireless/broadband communicationssystem capable of allowing transitions between wired/wirelesstechnologies. Combining wireless/wi-fi technology into a fiber optic networkmakes perfect sense for Google. Imagine having a Google cellphone for which the monthly fees are minimal and having thephone be smart enough to switch to a local wi-fi hotspot withfiber connection allowing for national and international callsat a fraction of the cost. Google would crush the competition. And like I said, the infrastructure for this is either in place(in other words, Google already owns the technology) or will beshortly (in that they are developing and/or purchasing it). Really, the whole delivery of results is the only place Googleis lacking. Without an internet connection and computer youcan't access Google. Therefore Google wants to put Google in thepalm of your hand. And what better way to do that than offer acheap/free cell phone with international calling capabilities? And all you have to put up with is some unobtrusive advertising. And think of that - what would an advertiser pay to have acaptive audience? No longer would the advertiser have to pay forbroad keyword matched advertising. Through geo-targeting anddemographic profiling the advertiser would be able to target hisads at the right age group in the right location, carrying aGoogle cell phone. Really, I'd put up with a few ads for a free phone withvirtually unlimited long distance. I can tune out TV ads now,and I all but ignore PPC ads, so I'm sure I can ignore the cellphone when it beeps indicating a new ad. Now I'll grant that this is extremely speculative. PerhapsT-Mobile isn't the target, but I'm pretty confident that someonein the market is. In any case, if you have other ideas, or would like to shareyour speculation, please leave a comment.
About the author:Rob has written hundreds of articles - published on numerous websites - on the value of proper search engine marketing. He hasalso consulted on the publishing of many white papers, includingone by the well-known content management software companyRedDot. Because of this experience, Rob is now on the speakingcircuit, having been a panel presenter at Search EngineStrategies conferences! |
