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The Google Jagger Update Part 1
By Andrew Seidel, Tue Dec 27th
Google has recently gone through an update which has seen manywebsites that had previously held strong rankings vanish fromview. There are a few aspects this latest update has focused on.Part 1 focuses on "Reciprocal Linking" and the impact this hashad from a search engine positioning perspective. With many of the updates in the past, site rankings havesomewhat fluctuated, but with the most recent Jagger Update,many website owners may still feel stressed, wondering wheretheir websites have vanished to! Firstly, let me explain why Google has regular updates.
A Google update is a change to the way Google determinesrankings of websites listed within its search engine database.The latest update is referred to as the "Jagger Update". Google's main focus has always been to ensure relevance in thereturn of search engine results. To achieve this, Googleperiodically makes algorithmic changes to the way it returnsresults from its search index keeping them as accurate aspossible. The reason Google does this is due to: - Technology changes and the type of websites created usingthese technologies. - Unethical manipulation of search engine rankings by websiteowners or SEO specialists. In the latest Jagger update, a few areas have been targeted toimprove search engine results. I will cover these in subsequent articles. The first of these isReciprocal Link Building. Reciprocal Link Building Reciprocal Link Building is where two websites place an externallink to each other's site, i.e. Website A points to website B. Website B links to website A. Google has always placed a lot of weight on is the popularity ofone website linking to another. The reasoning behind this isthat if a particular website has many links from differentdomains pointing to it, then this website must be important.This concept is behind Google Page Rank. In essence, thisconcept is a good measure for determining the relevance of awebsite, because website owners will often provide a relevantlink from their website to different websites they feel wouldbenefit their visitors. Many website
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Review: Dis fone iz amazin, it has all da fings u wud wont from a fone I got mine 2 weeks ago from Carphone Warehouse, for 120,its a bargin Da camera's amazin and da games r really addictive Monopoly lasted me 3 weeks. Da only bad side is dat the battery life only lasts 4 a day or soif u dont use it, also some of the ringtones are good quality, but its really embarresin wen dey go off in public cuz dey are crap, but u can always download better ringtones so i say 4 and a half out o ten
Review By: Shane Date/Time: 24/11/2004 04:20
Review: I think this fone iz ace cuz if u charge da battry b4 u use it it lasts ages it sends great stuff ezily and has an amazin camra
Review By: jamesx Date/Time: 08/11/2004 13:57
Review: Hi I have just purchased a motorola V500 and would like to know how to download photos onto a PC does anyone know how to do this please
Review By: Ann Date/Time: 08/10/2004 10:54
Review: i think this mobile it crap im sorry to say it but it is rubish the battery lasted 1 hour it stored 20 photos and sounds crap this mobile it shit
Review By: bob Date/Time: 28/09/2004 16:03
Review: just bought this phone yesterday, n im very pleased with it. i would have thought it would have had more games built in, only 2 but never mind, it has monopoly the excellent quality on the camera also makes up for it, and the ringtones are ace a few funky pics too, but ive made more using the camera, best value 4 money phone ive had so far only 120 i give it 4/5
Review By: Coral Tassi Date/Time: 25/09/2004 07:42
Review: Had this phone for 2 months, use it for work, battery life is poor, drops calls may be network , tunes and pics are good, basic phone use has niggles, menu settings basic, when charging with car charger no in or out calls available. thumbs down so far but monopoly is addictive.
Review By: rufus Date/Time: 22/09/2004 16:53
Review: im lukin to gt this fone in a cuple of dayz, cn anyone tell me wt the ames are and how many pics u can store, also wt is the differce between the V500 and the V525
Review By: G Date/Time: 03/08/2004 07:30
Review: I've just ordered this phone off amazon for only 120. Considering all the stuff it does it's such a good price. I mean every review has said da games are brill and that the camera is good. But most reviews have also said that the battery life is very poor. guess i'l find out soon
Review By: Ross Date/Time: 03/08/2004 03:01
Review: Does da job
Review By: Aidan Date/Time: 06/05/2004 06:03
Review: its cool
Review By: karol Date/Time: 10/03/2004 05:16
owners and SEO specialists would (and still do) usethe Reciprocal Linking method to inflate a website's ranking. The problem with this being such an important measure inGoogle's eyes is that this was not difficult to manipulate. Manycompanies offer "reciprocal link building" as a method toimprove a website's rankings. One of the major problems has beenthat many of the links added in the Reciprocal Link buildingschemes have no relevance to the websites they are linking fromor to, e.g. a Search Engine Positioning Company swapping linkswith a Pet Food Distributor. Google still rightly maintains that external website linking isa good measure of popularity, and has focused algorithmicchanges around ensuring their rankings are not so easilymanipulated. Some of the changes include: - Relevance of the link from website A, to website B, i.e.Website A is a Beauty Therapist, and links to website B whichoffers skin care products. - Anchor text* in the link, and the relevance of that textassociated with the website that the link is pointing to, aswell as the page it derives from. *Anchor text is the text youview within a link, i.e. WebDesign Sydney - The age of a link on a particular web page. - How many links are on a web page, as well as the age of thelinks weighed against the web page they are linked from. - The rate at which links appear or disappear from a web pageover time. One thing these changes prove, is that manipulating searchengine rankings through unnatural or unethical methods will onlycause websites to vanish very quickly like many websites in themost recent Jagger Update The latest Jagger Update continues to have components associatedwith aging delay, which cements the fact that SEO is no longer ashort term solution, but one that will gain benefits over time(providing it is done properly). About the author:Andrew Seidel - SEO Specialist and Search Engine MarketingConsultant for Quantum Web Solutions in Sydney, Australia. |
