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Voip Communication
By Cy Yablonsky, Mon Jan 2nd
Communication has come a long way from the time of smokesignals. What was new yesterday is considered required today.Technology advances are fast and furious and to keep ahead inthe business world you must advance along with it, or riskmissing out on the new moon. The speed and effectiveness of your communication infrastructureis vital in today's marketplace, where clients expect instantresults. In addition, your ability to virtualize your office iskey in a decentralized and mobile environment. Assisting yourcustomers and making them feel serviced is vital in a worldwhere price comparisons can be retrieved in an instant. Servicewill set you apart. This is where advanced communicationtechnology can help. The following is an example of how Life Communications LLCassisted a business improve their communications effectiveness,work product and bottom line. Saran Importers Inc. (name hasbeen changed) is an importer of many products, includingclothing, undergarments and electronics. They have small officesin California, Michigan and Texas with their headquarters inBrooklyn, NY. The Michigan and Texas offices have two salesmenper location, while the California office has three operationspeople and one salesman. The Brooklyn headquarters has 10operations people and three salesmen. For the sake ofsimplicity, the definition of "operations people" is people whodon't travel extensively, while salesmen do.
They had a Lucent Partner system in Brooklyn and small SOHO(Small Office Home Office) Panasonic multi-phones in the remotelocations. They communicated with the remote locations bycalling them over a regular phone line and with the salesman byoffice number or cell phones, which they also gave to theclients. Some problems arose from this arrangement. Thefollowing are a sample: - High cost of inter-office communications. - Multiple places for voice-mail. Hard to manage. - If the cell phone was dead or otherwise not available thecalls went to voicemail or were lost. - If a salesman was unavailable for extended periods (more thanone day) it affected communications with clients. - No call accounting. No management of remote offices. Life Communications replaced their Lucent system with acustomized PC-based advanced phone system. In the remotelocations they put Voice Over IP (VOIP) phones that communicateddirectly with the VoIP phone system over secure private networkDSL lines. This enabled the remote offices to have all theadvanced features of
the main office. They also setup a feature that enabled the salesman to managewhere they can be reached. In doing so, they would be able togive out a single phone number that routed through the phonesystem. They would direct where the phone would ring or even theorder of where they can be reached and the amount of times itwould ring by each location. If the call would go to voicemailthe voicemail would actually reside on the phone system and avoice file would be emailed to the salesman. Some salesmen choseto have a copy, of the voice file, also emailed to theoperations person who handled their accounts. This solved their problems by doing the following: - Cut down, drastically, on the cost of inter-officecommunications. The costs of the DSL lines are marginalized dueto their dual-use as data lines. All calls between offices arenow as if they are in the same office, they communicate bycalling the extension, not an outside number. - One place for voice-mail, all located on the phone system.Cell phone calls are now called by the phone system and if thesalesman is unavailable it puts it in the internal voice-mail.This allows for easier voice-mail management. - Due to the advanced routing feature, calls can ring bymultiple places to reach a person who can help the client. - When salesmen are now unavailable the calls can beautomatically rerouted to another salesman who can help. - All calls, in all offices, can now be managed and kept trackof. Client communications can be more effectively handled. This is just a small sample of the improvements made to thebusiness process. Another advantage to the VoIP system is; asnew features, and advancements, come out they can be integratedinto Saran's current platform. Expandability is also part andparcel of this VoIP experience; the system can grow as Sarangrows. Cy Yablonsky is a realtor associate at Othello Realty,www.OthelloRealty.com.Cy has an extensive background in technology and communicationsand applies that to the real estate market. Feel free to reprintthis article as long as all links stay live and no changes aremade. About the author:Cy Yablonsky is a realtor associate at Othello Realty,www.OthelloRealty.com.Cy has an extensive background in technology and communicationsand applies that to the real estate market. Feel free to reprintthis article as long as all links stay live and no changes aremade. |
